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our roots
From gym to dedicated gym, across this great country of ours and around the globe, Universal is a name known in the bodybuilding world. Since the time of the first Sandow handed to the first Olympian during the Golden Age of Bodybuilding in 1977, Universal has been a vibrant part of the larger bodybuilding community.
“Community” is a word, a concept and an approach that is important to us. While supplements are our core business – while we know bodybuilding inside and out – we are more than just a simple supplement company. Our mission is to help build a strong and positive community everywhere we go, one lifter at a time.
As we continue moving forward, we will never forget our history, our legacy. As a family owned and operated business, our roots go way back and we believe this is what makes us truly different. We understand that bodybuilding is more than just a sport. It’s an entire lifestyle, a way of thinking about the world we live in. We live this lifestyle and breathe it in every single day. We hope you share our vision.


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OUR MISSION At Universal, we believe two things. First, that bodybuilding is not just about lifting- it's about a way of life. And as a way of life, bodybuilding can play a positive role in our lives and our personal development. The strength derived and built in the gym is not just the strength of the body - it's also strength of character. The transformation that takes place applies not just to one's physique, but also one's inner fortitude. Second, that a community is always stronger than an individual. Lifting may seem like a solitary activity for many, but it dcesn' t have to be and shouldn't be. What we strive to do at Universal is bring people together, connect them, and strengthen the bonds that we all share - the bonds that are defined by the love of the iron.